Here are a few tips to help you get started with your script. This is a the most important part of the video creation process, so make sure you take the time to get it right! Enter Production Name: This is where you will enter the production name you would like associated with this particular video (Example: My Business Welcome Video).This will allow you to keep track of multiple video orders. Your production name will also be used as your video title if you add the DISStribution package so make your title relevant to your organization's purpose for search engine optimization.
Enter Keyword Description Tags: This will be one of the most important boxes you fill out if you decide to add the DISStribution package.Enter all of the Keywords that you associate with your organization, product or service so that when people aresearching they will be able to find your video in the search results.Keywords are the words that the consumer types into the search bars in (Google, Yahoo, MSN, Media Websites etc…) to find your particular product or business. Be sure and use a combination of search terms and try to be as specific as possible. Enter Description of Organization: This is another very important step with the DISStribution Package.Give a brief description of your organization, product or service that consumers may use to describe your organization. This should provide a snap shot as to what you are about. These descriptions are attached to the videos when they are uploaded to our 3rd party partner video websites.It will give the consumer something extra when viewing your video, and help them to decide whether they need to continue on to your website for further information.
Enter Your Script: This is where the magic happens! Enter what you want the actor to say about your organization.Remember this is something that will be acted out by our spokes models and should be clear, concise and conversational.We have found that 1000 characters or less will keep you at or around the 1 minute mark.Read your script out loud, time it, be aware of any special pronunciations and always have a friend or colleague proof-read it as well. Intimidated? Don't forget about our copywriter service.
Enter in any Special Pronunciations or Instructions: This is very important if your organization's name may be hard to pronounce or if there are any other words in your script that may be misconstrued, such as locations, products, names, etc. If you have any special instructions for the way the script is to be portrayed by the talent or if there are certain parts you would like emphasized this would be the place to do it!
POPULAR TYPES OF SCRIPTS
Web Page or Description of Organization
If the video will be appearing on your front page, your script should reflect that. You will want to introduce your business/organization and welcome new visitors to the site while surprising current ones with your new and exciting marketing tool.
It can take a while for a visitor to fully read and navigate your website. This video is an excellent opportunity to guide them to the features and links that you want them to notice. It is also a great chance to focus on any events, specials, or new products that you are highlighting. This doesn't have to be a long tour of your website... Remember, you don't want to bore them! Just hit a few key points, communicate any information they might need to get the most out of their visit, and sign-off. (view sample)
Selling A Product or Service
Perhaps your website is very straightforward, so you would rather focus on the products or services that you are marketing. After your introduction, you will want to tell the visitor a little about what you do, sell, or provide. Keep it simple and to the point using 2-3 sentences.
Next, answer the question of why they need to know about your organization. What can you help them with or provide to them? What problems can you help them solve?
Tell them how you can do this and how you have been doing it. Keep it simple! Try not to complicate your message with a lot of details or statistics. Remember, this is just an introduction. Leave them wanting to learn more and tell them where they can find it on your website. Provide incentives and entice your audience. It is this audience that will become your clients! (view sample)
